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Ninth BodyPower Expo Sees More Diverse Show with a 5.3% Increase in Visitor Numbers

Business

Visitors experienced a massive CrossFit™ competition, several live bodybuilding shows, shopping for over 450 leading international brands and appearances from the most famous fitness athletes in the world.

The world’s largest consumer fitness event, BodyPower Expo, concluded on Sunday 14th May having hosted another adrenaline fuelled weekend of fitness inspiration covering a wide cross-section of the industry.

95,953 visitors turned out for a bumper ninth edition of the show, with continued diversification of the event including the more commercial fitness focussed BodyPower Active area and the growth of competitions like the BodyPower Games CrossFit™ offering. Athletes like social media star Calum von Moger dominated the chat amongst visitors, and he was joined at the top of the billing by the likes of Steve Cook, Nikki Blackketter, Dana Linn Bailey, Kai Greene, Rich Piana and legendary 4x Mr. Olympia Jay Cutler, returning to the show after a one-year absence.

Nick Orton, Founder and CEO of BodyPower commented, “I’ve been approached by so many athletes, brands and visitors who tell me that this show is the only fitness expo in the world that they wouldn’t miss. I think that sentiment is testament to the quality of the event which seems to reach new heights every year. It’s difficult to pick our highlights but we’ve had some landmark events within the show this year including the PCA Super Series, taking bodybuilding down the same route as darts with a more glamourous offering, and some quality sessions and talks that drew huge crowds. Plans are already underway to improve the expo for 2018 for what will be our tenth anniversary.”

Since the inaugural BodyPower Expo in 2009 almost half a million people have experienced the unique, inspirational atmosphere that the event generates, providing visitors with celebration of everything positive about fitness.

In addition to the interactive theatres which held live workouts, demonstrations, educational seminars, workshops and Q&A sessions with the stars and thought leaders of the global fitness landscape, BodyPower Expo also welcomed over 450 exhibitors and brands to the event – many of whom brought along their sponsored athletes. From fitness apparel brands to nutritional supplements suppliers, much of the floor space was covered with businesses offering free samples, running demonstrations and holding have-a-go competitions for visitors to get involved in. As one of the best opportunities for brands to interact with the health and fitness community face to face, many exhibitors have already re-booked their booth for next year.

Experiential Marketing Manager at Bodybuilding.com, Dan Thiry, commented: “BodyPower is a first-class expo in my book. It really is an awesome experience.”

2018 is set to deliver big things as organisers gear up for a 10th Anniversary landmark expo from 11th to 13th May at the NEC. BodyPower will no doubt continue to be the ultimate destination for experienced and fledgling fitness enthusiasts as well as the home of elite athletes.

Ticket information will be announced over the coming weeks. For more information on BodyPower please visit www.bodypower.com.

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