Britain-China trade deals taking place post-Brexit as British media business BodyPower partners with Zhejiang Donnor Exhibition.
HONILEY, UK, 25 January 2017 – British fitness media business, BodyPower, has discounted Brexit uncertainty and announced a dynamic partnership agreement with Chinese national exhibition and conference institution, China Donnor Exhibition.
Britain’s diplomatic elite have held prolonged discussions post-Brexit about the configuration of a multi-billion-pound trade deal with China, one of the key trading relationships under scrutiny since the referendum. Entrepreneur Nick Orton, based near Solihull, has taken progressive steps with the announcement of a 5-year bi-lateral partnership agreement with Donnor Exhibition, beginning with a concurrent BodyPower China event held at IWF Shanghai from 1st to 3rd March 2017.
Orton’s portfolio includes live events, merchandise, clothing, supplements and even a men’s Eau de Toilette, but it’s his prowess in the exhibition industry that identifies him as one of the best in the business. Having successfully run award-winning events like the Dentistry Show, Pharmacy Show and Fast & Furious motor expo, his BodyPower media business now delivers Asia’s largest health and fitness exhibition, BodyPower India (12th - 14th January 2018), and the world’s largest indoor consumer fitness expo – BodyPower UK (12th - 14th May 2017).
The level of success in India has opened doors across Asia, and now Donnor Exhibition, who run the IWF Shanghai Health, Wellness and Fitness Expo, will present an exclusive array of BodyPower feature areas.
Commenting on the announcement, Nick Orton said: “Since BodyPower’s inception back in 2009 myself and the team have continually strived to push boundaries. The brand is stronger than ever, and that gives us the opportunity to push borders and bring our inspirational, unique event to new cultures.
I’m absolutely delighted to be working with a reputable, well-established business like Donnor Exhibition and the opportunities presented by this 5-year agreement are limitless. We’ll initially be bringing a flavour of BodyPower to Chinese fitness enthusiasts at IWF Shanghai with a view to developing more projects in China in the future.
It goes without saying that as the world’s second largest economy and one of the UK's biggest inward investors there are immeasurable prospects in China and I’m delighted that BodyPower have the chance to capitalise.”
Chinese fitness enthusiasts will descend on IWF Shanghai, an event with a development focus on the fitness and sport industry in Shanghai. This is the biggest fitness trade platform in China with over 350 brands, 35,000 professional buyers and a comprehensive seminar programme.
BodyPower will introduce leading fitness athletes to the Chinese public including WBFF Fitness Model World Champion Tom Coleman; Ex British Army Soldier, muscle model and Director of GrenadeFit Jamie Alderton; nutritionist and model Harry Ranson; and Fit Factor runner-up and fitness competitor Dan Wynes.
In addition, IWF Shanghai visitors will be able to enjoy contests like Fit Factor China, a national search for the next big fitness model; BodyPower Nutrition Workshop, showcasing diet and nutritional advice; and BodyPower Ambassador Recruitment to add Chinese fitness enthusiasts to the sales network of 3000 active ambassadors BodyPower has around the globe.
BodyPower as a brand has grown exponentially since 2009 and this is yet another frontier for the ever-popular expo area of the business.