We are delighted to announce that PhD Nutrition are the official sponsors of the BodyPower Gym at our 2018 Expo.
This collaboration cements a ten-year relationship between PhD and BodyPower, which has seen unparalleled growth for both brands and a tenth consecutive BodyPower Expo appearance for PhD. As with previous years, PhD will officially launch their latest product at BodyPower Expo, giving visitors the first opportunity to get their hands on it!
PhD founder and CEO, Jason Rickaby highlighted;
“BodyPower is a key part of the year for PhD and our innovation pipeline. The Expo gives us an unprecedented opportunity to target a vast amount of sports and active nutrition users with product launches and tasty samples.
We have thoroughly enjoyed our journey with BodyPower. Last year was our biggest-ever feature with the launch of the record-breaking Smart Bar. This year needed to be something special to compete, which is why we’ve teamed up with the BodyPower gym area, where we can meet and speak to even more enthusiasts and ensure our awesome new products get into the hands and mouths of even more visitors”.
Bodypower Director, Steve Orton explained:
“It is fantastic to work with PhD once again, having supported the show since its inception, developing the partnership shows how key brands see the event as a pivotal touchpoint to launch products and reach large audiences. The partnership will add considerable value to both the feature area and the show as a whole."
Book your BodyPower ticket to ensure you don’t miss PhD’s fantastic samples and the launch of their latest product!