BodyPower Launched Male Fragrance ‘DEDICATED by BodyPower' in September 2016


Midlands-based media business to target the fitness retail sector with new mid-budget male fragrance launched in September 2016

Global fitness media business, BodyPower, who successfully run the BodyPower Expo event at the NEC, Birmingham with over 90,000 attendees, have today announced the launch of a brand new male fragrance, DEDICATED By BodyPower.

One of a number of successful ventures for British entrepreneur Nick Orton, the new BodyPower DEDICATED By BodyPower male fragrance will retail at £29.99 for 100ml.

In the run-up to Christmas this is a fantastic opportunity for the midlands-based company to capitalise on public demand, particularly when compared to leading designer brands up to twice the price.

Nick Orton commented: “We’re very confident in the product. It’s taken a lot of research, blind testing and, of course, investment, but DEDICATED By BodyPower really encapsulates what our audience of fitness fanatics is all about. We want to create something that reflects their lifestyle, almost a community of likeminded people and we’re very hopeful that we’ll see successful sales particularly with the festive season on the horizon.”

Consumers who tested BodyPower’s DEDICATED By BodyPower commented that the fragrance “smelt expensive” and lauded the “fresh, strong, masculine scent”.

In 2016, the global fragrance market is estimated to be worth about USD 40.1 billion[i] and with “today’s metrosexual male’s desire to both look and smell good[ii]” it certainly pays to have a product to be able to offer – particularly to a niche market that BodyPower has roots in.

The product will be available online from September 2016. Customers can PRE-ORDER YOURS NOW by clicking here and come September you'll see Dedicated in major retailers and gyms nationwide.

[i] Global Fragrance Market Report

[ii] Fragrances and Perfumes Market report by Global Industry Analysts Inc.