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In Mar 2017, Chinese fitness enthusiasts descended on IWF Shanghai, an event with a development focus on the fitness and sport industry in Shanghai. This is the biggest fitness trade platform in China with over 350 brands, 35,000 professional buyers and a comprehensive seminar programme.

BodyPower introduced leading fitness athletes to the Chinese public including WBFF Fitness Model World Champion Tom Coleman; Ex-British Army Soldier, muscle model and Director of GrenadeFit Jamie Alderton; nutritionist and model Harry Ranson; and Fit Factor runner-up and fitness competitor Dan Wynes.

In addition, IWF Shanghai visitors were able to enjoy contests like Fit Factor China, a national search for the next big fitness model; BodyPower Nutrition Workshops, showcasing diet and nutritional advice; and BodyPower Ambassador Recruitment to add Chinese fitness enthusiasts to the sales network of 3500 active ambassadors BodyPower has around the globe.

BodyPower as a brand has grown exponentially since 2009 and this is yet another frontier for the ever-popular expo area of the business.

We will be back in March 2018 for the next event, check back regularly for updates.