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In Mar 2017, Chinese fitness enthusiasts will descend on IWF Shanghai, an event with a development focus on the fitness and sport industry in Shanghai. This is the biggest fitness trade platform in China with over 350 brands, 35,000 professional buyers and a comprehensive seminar programme.

BodyPower will introduce leading fitness athletes to the Chinese public including WBFF Fitness Model World Champion Tom Coleman; Ex British Army Soldier, muscle model and Director of GrenadeFit Jamie Alderton; nutritionist and model Harry Ranson; and Fit Factor runner-up and fitness competitor Dan Wynes.

In addition, IWF Shanghai visitors will be able to enjoy contests like Fit Factor China, a national search for the next big fitness model; BodyPower Nutrition Workshop, showcasing diet and nutritional advice; and BodyPower Ambassador Recruitment to add Chinese fitness enthusiasts to the sales network of 3000 active ambassadors BodyPower has around the globe.

BodyPower as a brand has grown exponentially since 2009 and this is yet another frontier for the ever-popular expo area of the business.

临近新年,中国健身行业又传出惊人喜讯,来自英国的世界顶级健身行业赛事举办机构 BODY POWER,日前与中国最大的健身专业展 IWF SHANGHAI 签署了长期战略合作协议,双方携手进军中国体育行业赛事活动。BODY POWER 将在今年3月1-3日的 IWF 2017上海国际健身展上精彩亮相,这标志着BODY POWER在推进国际化进程上,又向前迈进了大大的一步。

英国BodyPower博览会是目前欧洲最大的消费者健康和健身活动的盛会,通过此次合作,BodyPower将会在2017年3月亮相IWF 2017上海国际健身展现场,为中国的健身爱好者带来精彩绝伦的FitFactor男士模特大赛及为期3天的营养学培训,这是BodyPower首次正式登录中国。

同样,在2017年5月英国伯明翰的BodyPower博览会现场,IWF也会带领中国健身品牌登上欧洲大陆。

此次IWF与BodyPower合作是中英两国健身行业的一件盛事,期待本次合作能够给双方带来共赢的局面,并为中英两国的健身行业创造新机遇。