• Macro VS Micro Influencers in the Fitness Industry - The Big Question

    There is absolutely no doubt about the appeal of influencer marketing in general - 94% of marketers have said it's an effective form of marketing. Like few other human-led marketing pursuits, influencers offer a measurable, illustratable impact. Television advertisements, billboards and publications have given way to a brave new world of CPC (cost per click) and CPA (cost per acquisition). And driving many of those crucial clicks is the influencer, leading to dramatic increases in budgets. In fact, 23% of marketers plan on increasing their influencer marketing budget by 30-50% in 2019. But where best to spend it? Let's take a look at what works best - macro or micro. Especially in terms of the fitness industry.
  • F.I.T Stage Timetables

  • Jon Jones Confirms weekend appearance!

    VQ and GAT athlete Jon ‘Bones’ Jones will be at BodyPower Experience on Saturday the 11th and Sunday 12th May. Jon Jones joins the largest range of athletes we have ever hosted and we can’t wait to showcase the fitness adventure of the year. Get your tickets here!
  • Phil Heath Confirmed for BodyPower Experience!

    7 x Mr. Olympia Phil Heath confirms for BodyPower Experience!
  • Amphibirun no longer attending BodyPower Experience

    Unfortunately, due to unforeseen circumstances, Amphibirun will no longer be exhibiting at the show. We do however, have Spartan Race now confirmed for BodyPower Experience, so if you want to get involved in one of the leading obstacle course races, bring your kit! We apologise for any inconvenience caused.  
  • BodyPower Experience EMS Partner, Miha Bodytec expand in the UK!

    BodyPower Experience EMS Partner, miha bodytec opens BodyStreet studios in Coventry and Edinburgh, becoming the only EMS provider in Scotland.  Bodystreet, an innovative workout studio that combines personal training with Electrical Muscle Stimulation (EMS), is expanding its UK operation with two new studios in Coventry and Edinburgh. The new EM...
  • Regan Grimes CONFIRMS!

    We are delighted to announce that IFBB Pro and Primevil Labs athlete Regan Grimes has confirmed for BodyPower Experience! A-List Nutrition will be bringing Regan, plus a whole host of athletes to stand 27 for meet and greets and that perfect photo opportunity. If bodybuilding is your thing, catch Regan and many more in The Underground, our exclu...
  • BodyPower Experience name LDNM as Official Fitness and Lifestyle Partner!

    The BodyPower Experience are delighted to announce LDNM as an official ‘fitness and lifestyle’ media partner. This acquisition shows the diversification and transformation of the globally renowned expo and are proud to have such an influential brand on board to show the vision. Steve Orton, BodyPower Managing Director said “creating a partnershi...
  • BodyPower Experience Partner with PureGym, the UK’s Largest Gym Chain!

    PureGym will bring their Personal Trainer conference, membership offering and recruitment drive to BodyPower Experience, the UK’s Number 1 Health and Fitness Show! Between 700-1000 fitness professionals will attend a two-day educational conference, offering both theory-based learning from the industry's leading educators through to a full workin...
  • Jon Jones is Coming to BPX!

    Jon ‘Bones’ Jones the UFC current and two-time undisputed light Heavyweight Champion will be making his first visit to the UK’s biggest fitness event ‘The BodyPower Experience’ over the weekend of 10th -12th May 2019. Hosted at the NEC, Birmingham on the 10th-12th May, Jones will be in attendance alongside two of his key sponsors Vanquish Clothi...
  • BodyPower Experience Tickets On Sale Now!

    Tickets are now on sale for BodyPower Experience, the biggest fitness adventure of the year at the NEC, Birmingham on the 10th-12th May 2019! Step foot into BodyPower Central and immerse yourself into our world…. the world of BodyPower. Stand in awe of six breath-taking experience areas, get involved and soak up that famous atmosphere. Witness B...
  • Athlete Update - Lauren Drain

    Unfortunately, due to personal issues Lauren Drain can no longer attend BodyPower Experience. Vanquish Fitness, Lauren's sponsor have apologised and are currently looking to fill her place at the expo. Jon Jones, Simeon Panda and Cass Martin, amongst many more will still be in attendance for the biggest weekend in fitness.